Summary: Rarely does the news media run an article about our history that explains much about today’s America. Here’s the exception, from The New Yorker, about the origins of political consulting — and the formation of our current political system. It was built by people who understand our weaknesses. We must understand it before planning reforms, and strengthen our minds in order to succeed.Fabius Maximus
Understanding our political system: the how-to guide by its builders
Pretty much agrees with Lakoff's cognitive analysis of why politicians lose when they emphasize reason rather than rhetoric, facts rather than narrative, and wonkiness rather than sensation. Political consultants and propagandists figured this out long ago.